This note presents a detailed reflection on the misaligned expectations between a client and a self-proclaimed editor working with mobile apps like CapCut, and how these misunderstandings can lead to confusion and frustration. The key points discussed are:
1. Misaligned Expectations: The client had unrealistic expectations about the video shoot and post-production process, thinking that everything would be ready “out of the box” without understanding the complexity of tasks like multi-camera synchronization and sound editing.
2. Clarifying the Role of an Editor: The note highlights the difference between someone using an app like CapCut and an actual editor who understands the technical aspects of video production. The client expected tasks beyond the app’s capabilities, which led to the need for additional work and costs.
3. Approaching the Client’s Needs: Several options were offered to the client for how the work could be handled:
• Preparing the files for the current editor by synchronizing sound and footage, at an additional cost.
• Suggesting a more skilled professional who could handle multi-camera synchronization, but at a higher price.
• Simply delivering the raw footage, leaving the client to handle editing.
4. Advice for CapCut Editors: The note advises those using simple tools like CapCut to set clear expectations with clients. It’s important to communicate what can and cannot be done within the tool to avoid misunderstandings. It also stresses the importance of learning basic editing principles and exploring professional software to advance skills and be better prepared for more complex tasks.
5. Expanding Skillsets: The note encourages learning more about editing principles and trying out different editing programs like DaVinci Resolve, Premiere Pro, or Final Cut. Understanding various tools will help editors handle more advanced projects and better meet client expectations.
Ultimately, the note is about the importance of setting realistic expectations, educating clients, and continuously improving one’s skillset to meet the demands of the job.
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